B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10,300,000
10,300,000 -- planned domestic holiday trips for UK adults (2012)
10.3 million British adults planned to take at least one holiday or short break in the UK during summer 2012 (until the end of August).
- Trip volumes are based on an adult (16+) population of 49.2m
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10,300,000
Unit
Count
Data Vintage
2012
Entity
Sample Size
1,211
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
VisitEngland
Primary
Tier A
http://www.visitengland.org/Images/Summer Trip Tracker July 2012_final_tcm30-33787.pdf ↗
Source Article
10 Million Brits Celebrate Summer 2012 by Holidaying at Home
Original Research
VisitEngland
· Original study ↗
Methodology
VisitEngland Summer Trip Tracker; online omnibus survey by TNS, representative sample of 1211 adults aged 16+ in Great Britain, fieldwork 19-23 July 2012
Methodology documented
Segmentation
Industrymedia_entertainment
RegionUK
Cite this stat
Plain Text
UK adults: 10,300,000 planned domestic holiday trips. Source: VisitEngland (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brits-uk-staycation-summer-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brits-uk-staycation-summer-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10,300,000</strong> -- planned domestic holiday trips for UK adults<br><small>Source: VisitEngland (2012) · <a href="https://lighthousedata.io/data/brits-uk-staycation-summer-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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