B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
60%
60% -- consumer sentiment unpacking dislike rate for UK consumers (Brits) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ready 10
Primary
Tier C
https://ready10.media/creativity-pr-ideas/the-full-un-package/ ↗
Source Article
The Full Un-Package - Ready 10
We launched a first-of-its-kind, free-of-charge unpacking service for travel brand Eliza was here, to boost its UK presence and position it as a the one-stop shop for the perfect off-the-beaten-track holiday.
When you go on holiday, the first thing you want to do is get your toes in the sand and you…
Original Research
Ready 10
· Original study ↗
Methodology
Survey cited by agency Ready 10 for travel brand Eliza was here; original survey details not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK consumers (Brits): 60% consumer sentiment unpacking dislike rate. Source: Ready 10 (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brits-hate-unpacking-survey
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brits-hate-unpacking-survey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- consumer sentiment unpacking dislike rate for UK consumers (Brits)<br><small>Source: Ready 10 (2025) · <a href="https://lighthousedata.io/data/brits-hate-unpacking-survey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.