B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
34%
34% -- share of consumers at risk of copycat websites for UK consumers searching for government services online (2025)
34% of Brits are at high risk of being caught out by copycat websites by using search engines, social media, or clicking on an ad to find government services.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Trading Standards
Primary
Tier B
https://barleycommunications.co.uk/news/driving-home-for-christmas-warning-over-copycat-road-toll-we… ↗
Source Article
Driving home for Christmas warning over ‘copycat’ road toll websites
As millions prepare to drive home for Christmas, National Trading Standards is urging motorists to ensure they pay road tolls only on official websites, as new research* finds that a third of Brits risk landing on copycat sites that charge over the odds – and 17% of those who believed they’d paid fo…
Original Research
National Trading Standards
· Original study ↗
Methodology
National Trading Standards consumer research on finding government services via search engines, social media, or ads
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK consumers searching for government services online: 34% share of consumers at risk of copycat websites. Source: National Trading Standards (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brits-copycat-site-risk-34pct
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<blockquote cite="https://lighthousedata.io/data/brits-copycat-site-risk-34pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- share of consumers at risk of copycat websites for UK consumers searching for government services online<br><small>Source: National Trading Standards (2025) · <a href="https://lighthousedata.io/data/brits-copycat-site-risk-34pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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