B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

39%

39% -- share of vegan beauty buyers not vegan for British women who only buy vegan beauty products (2025)

2025  · Cosmetify

39% of British women who only buy vegan beauty products are not actually vegan.

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Attribution: Cosmetify View source
Lighthouse Research Team
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Source verified Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2025
Entity
British women who only buy vegan beauty products
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Cosmetify Primary Tier C
https://www.innacos.com/blog/vegan-private-label-skin-care ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Private Label Vegan Skin Care: Is It Right For Your Brand? — Innacos Labs
Private Label Vegan Skin Care: Is It Right For Your Brand? Private label is a fast, budget-friendly route to enter the vegan skin care niche - but it’s also easy to take the wrong turn. When every formula is pre-made, how can you be sure it’s truly 100% animal-free? And when you’re limited to vegan …
Original Research
Cosmetify · Original study ↗

Survey by Cosmetify

Methodology documented
Industrymarketing
Plain Text
British women who only buy vegan beauty products: 39% share of vegan beauty buyers not vegan. Source: Cosmetify (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/british-women-vegan-beauty-nonvegan
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<blockquote cite="https://lighthousedata.io/data/british-women-vegan-beauty-nonvegan" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- share of vegan beauty buyers not vegan for British women who only buy vegan beauty products<br><small>Source: Cosmetify (2025) · <a href="https://lighthousedata.io/data/british-women-vegan-beauty-nonvegan" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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