B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

60%

60% -- share of consumers who never or rarely taste their food for British consumers (2026)

Name: Share Of Consumers Who Never Or Rarely Taste Their Food Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2026 · n=1,000 · theherald.com.au

60% of people surveyed in Britain stated that they never or rarely taste their food.

Cited secondhand in a newspaper opinion column without naming the original survey source

Cite this stat Share How we verify

Attribution: theherald.com.au View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2026

Entity

British consumers

Sample Size

1,000

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

theherald.com.au Primary Tier C

http://www.theherald.com.au/story/116554/overlooking-taste/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

Overlooking taste

Original Research

theherald.com.au · Original study ↗

Methodology

British survey of 1000 people, cited secondhand in newspaper column

Methodology documented

Segmentation

Industryfood_beverage RegionAU

Cite this stat

Plain Text

British consumers: 60% share of consumers who never or rarely taste their food. Source: theherald.com.au (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/british-consumers-rarely-taste-food

HTML Embed

<blockquote cite="https://lighthousedata.io/data/british-consumers-rarely-taste-food" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of consumers who never or rarely taste their food for British consumers<br><small>Source: theherald.com.au (2026) · <a href="https://lighthousedata.io/data/british-consumers-rarely-taste-food" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →