B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
56.3%
56.3% -- us population reach for BrightRoll (Yahoo video ad platform) (2015)
BrightRoll reaches 56.3% of the total U.S. population.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
56.3%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Yahoo/BrightRoll
Primary
Tier B
https://www.palocreative.com/blog/digital-marketing/show-dont-tell-the-value-of-video-advertising ↗
Source Article
Video Advertising | TV Commercials Advertising Youngstown
Show, Don’t Tell – The Value of Video Advertising
Yes, we see the irony in writing a blog about the benefits of having a strong video element in your advertising campaign. But please bear with us as we tell you why showing your company’s story can build your brand and increase your sales.
First, the…
Original Research
Yahoo/BrightRoll
· Original study ↗
Methodology
Ad platform reach figure cited in agency blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
BrightRoll (Yahoo video ad platform): 56.3% us population reach. Source: Yahoo/BrightRoll (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brightroll-us-population-reach-2015
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<blockquote cite="https://lighthousedata.io/data/brightroll-us-population-reach-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56.3%</strong> -- us population reach for BrightRoll (Yahoo video ad platform)<br><small>Source: Yahoo/BrightRoll (2015) · <a href="https://lighthousedata.io/data/brightroll-us-population-reach-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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