B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11,400,000
11,400,000 -- monthly unique users for BrightRoll (2012-06)
BrightRoll had 11.4 million unique users in the UK according to comScore's rankings for June 2012.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11,400,000
Unit
Count
Data Vintage
2012-06
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
comScore
Primary
Tier A
http://www.videoadnews.com/2012/10/03/phil-cooper-brightroll/ ↗
Source Article
Q&A with Phil Cooper, European MD for Brightroll
Original Research
comScore
· Original study ↗
Methodology
comScore rankings, June 2012
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
BrightRoll: 11,400,000 monthly unique users. Source: comScore (2012-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brightroll-uk-unique-users-jun-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brightroll-uk-unique-users-jun-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11,400,000</strong> -- monthly unique users for BrightRoll<br><small>Source: comScore (2012-06) · <a href="https://lighthousedata.io/data/brightroll-uk-unique-users-jun-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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