B Evidence Grade B Graded under review Safe to Cite Recent

92%

92% -- customers checking online reviews before trusting business for consumers (2025)

2025  · BrightLocal

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Attribution: BrightLocal View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2025
Entity
consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
BrightLocal Primary Tier C
https://franchise.neighborly.com/blog/getting-started-in-the-hvac-industry ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Breaking Into the HVAC Industry: 3 Ways to Get Started
There’s never been a better time to start an HVAC business, and here’s why: from 2024 to 2030, the HVAC market is expected to grow at an impressive compound annual growth rate (CAGR) of 7.4%. Which is excellent news for aspiring HVAC business owners and entrepreneurs alike who are looking for growth…
Original Research
BrightLocal · Original study ↗

BrightLocal survey cited secondhand in blog post

Methodology documented
Industrymarketing
Plain Text
consumers: 92% customers checking online reviews before trusting business. Source: BrightLocal (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brightlocal-online-reviews-trust-92
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<blockquote cite="https://lighthousedata.io/data/brightlocal-online-reviews-trust-92" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- customers checking online reviews before trusting business for consumers<br><small>Source: BrightLocal (2025) · <a href="https://lighthousedata.io/data/brightlocal-online-reviews-trust-92" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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