B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5%
5% -- gbp view to action rate for Google Business Profile viewers (2026)
About 5% of people who view a Google Business Profile take action.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier B
https://kirro.io/cro-services-for-local-business ↗
Source Article
CRO Services For Local Business (2026 Guide)
CRO services for local business means improving the places where customers say yes (or keep scrolling). Your Google Business Profile. Your website. Your phone handling. Your booking flow. Your reviews.
It’s not the same as CRO for an online store. There’s no shopping cart. No checkout funnel. A loca…
Original Research
BrightLocal
· Original study ↗
Methodology
BrightLocal GBP Insights Study
Methodology documented
Segmentation
IndustryLocal Business
Company SizeSMB
RegionUS
RoleLocal SEO Specialist
Channellocal_search
Cite this stat
Plain Text
Google Business Profile viewers: 5% gbp view to action rate. Source: BrightLocal (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brightlocal-gbp-view-to-action-rate
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<blockquote cite="https://lighthousedata.io/data/brightlocal-gbp-view-to-action-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- gbp view to action rate for Google Business Profile viewers<br><small>Source: BrightLocal (2026) · <a href="https://lighthousedata.io/data/brightlocal-gbp-view-to-action-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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