B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
45%
45% -- share of brides browsing online before visiting bridal store for US brides (2025)
45% of brides browse online before visiting a bridal store.
- Data cited conversationally on a podcast without primary methodology or sample size details
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Les Aimants (Manon Martin)
Primary
Tier C
https://www.futurereadycfo.com/blog/why-selling-the-experience-matters-more-than-selling-the-dress-m… ↗
Source Article
Profits on Purpose Podcast
Why Selling The Experience Matters More Than Selling the Dress | Manon Martin | Les Aimants | Profits on Purpose
Nov 26, 2025
Episode Description
In this episode of Profits on Purpose, host Nate Littlewood interviews Manon Martin, founder and CEO of Les Aimants, a bridal lab in New York that is revo…
Original Research
Les Aimants (Manon Martin)
· Original study ↗
Methodology
Founder claim on podcast; original survey source not cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US brides: 45% share of brides browsing online before visiting bridal store. Source: Les Aimants (Manon Martin) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brides-browse-online-before-store-45
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brides-browse-online-before-store-45" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- share of brides browsing online before visiting bridal store for US brides<br><small>Source: Les Aimants (Manon Martin) (2025) · <a href="https://lighthousedata.io/data/brides-browse-online-before-store-45" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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