B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
95%
95% -- product category share for bridal category (2011)
Traditionally, approximately 95% of all products in the bridal category are Disney-princess style.
- Described as an approximate/traditional industry characterization without explicit survey methodology
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
160over90
Primary
Tier C
http://www.160over90.com/work/bhldn/ ↗
Source Article
BHLDN - 160over90
BHLDN
BHLDN
BHLDN, Urban Outfitters’ anti-princess bridal brand, asked 160over90 to create awareness and familiarity.
Situation
When it comes to the bridal product landscape, customers will find a sea of sameness out in stores and online shops. Traditionally, about 95% of all products in the bridal …
Original Research
160over90
· Original study ↗
Methodology
Agency case study qualitative market characterization; no methodology stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
bridal category: 95% product category share. Source: 160over90 (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bridal-category-princess-style-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bridal-category-princess-style-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- product category share for bridal category<br><small>Source: 160over90 (2011) · <a href="https://lighthousedata.io/data/bridal-category-princess-style-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.