B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
83.9%
83.9% -- population coverage rate for Bibus bus advertising network (Brest) (2025-2026)
A 7-day bus rear panel advertising campaign on the Bibus network in Brest achieves a coverage rate of 83.9% of the target population.
- Measured audience data, no guarantee of results
- Specific to a 7-day campaign on bus rear panels
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83.9%
Unit
Percentage
Data Vintage
2025-2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mobimétrie
Primary
Tier B
https://app.adintime.com/en/pt/1-bus-advertising-brest-bibus ↗
Source Article
Bus Advertising
Original Research
Mobimétrie
· Original study ↗
Methodology
Mobimétrie 2025/2026 measured audience data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Bibus bus advertising network (Brest): 83.9% population coverage rate. Source: Mobimétrie (2025-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brest-bibus-campaign-coverage
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<blockquote cite="https://lighthousedata.io/data/brest-bibus-campaign-coverage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83.9%</strong> -- population coverage rate for Bibus bus advertising network (Brest)<br><small>Source: Mobimétrie (2025-2026) · <a href="https://lighthousedata.io/data/brest-bibus-campaign-coverage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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