B
Evidence Grade B
Safe to Cite
Current
$170
$170 -- ctv ad spend for Brazil Connected TV (CTV) advertising investment (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$170
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
PML Latam via MMA Global
Primary
Tier B
https://mmaglobal.com/articles/streaming-y-connected-tv-la-consolidacion-del-ecosistema-digital-en-l… ↗
Source Article
Streaming y Connected TV: la consolidación del ecosistema digital en Latinoamérica.
Original Research
PML Latam via MMA Global
· Original study ↗
Methodology
Connected TV investment in Brazil reaches USD 170 million, reflecting accelerated adoption of streaming and FAST platforms.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brazil Connected TV (CTV) advertising investment: $170 ctv ad spend. Source: PML Latam via MMA Global (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brazil-ctv-ad-spend-2026
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<blockquote cite="https://lighthousedata.io/data/brazil-ctv-ad-spend-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$170</strong> -- ctv ad spend for Brazil Connected TV (CTV) advertising investment<br><small>Source: PML Latam via MMA Global (2026) · <a href="https://lighthousedata.io/data/brazil-ctv-ad-spend-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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