B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- smartphone penetration rate for Brazilian consumers (2020)
About 70% of consumers in Brazil now have smartphones.
- Approximate figure ('about 70 per cent')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Martin Currie
Primary
Tier C
https://ioandc.com/crisis-accelerates-big-shift-in-emerging-markets-index/ ↗
Source Article
Crisis accelerates big shift in emerging markets index
Crisis accelerates big shift in emerging markets index
While China has been a standout country for the adoption of online consumer purchases for several years, the trend has accelerated during COVID-19 and other emerging markets, such as Brazil, have taken a “huge leap forward”, according to Martin …
Original Research
Martin Currie
· Original study ↗
Methodology
Investment commentary citing Martin Currie emerging markets discussion; no methodology stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brazilian consumers: 70% smartphone penetration rate. Source: Martin Currie (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brazil-consumer-smartphone-penetration-2020
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<blockquote cite="https://lighthousedata.io/data/brazil-consumer-smartphone-penetration-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- smartphone penetration rate for Brazilian consumers<br><small>Source: Martin Currie (2020) · <a href="https://lighthousedata.io/data/brazil-consumer-smartphone-penetration-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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