B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
81%
81% -- affiliate marketing adoption rate for Brands worldwide (2025)
81% of brands worldwide rely on affiliate marketing according to a Forrester report commissioned by Rakuten Advertising.
- Original research year is not specified in the text; cited from a secondary source
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Lighthouse Research Team
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester (commissioned by Rakuten Advertising)
Primary
Tier C
https://fluentaffiliate.com/blog/best-affiliate-program-plugin-for-wordpress/ ↗
Source Article
Introducing FluentAffiliate: The Best Affiliate Program Plugin for WordPress
Introducing FluentAffiliate: The Best Affiliate Program Plugin for WordPress
Just think about growing your online sales with a global network of marketers, all while paying only for results! A Forrester report commissioned by Rakuten Advertising reveals that 81% of brands worldwide rely on affiliate…
Original Research
Forrester (commissioned by Rakuten Advertising)
· Original study ↗
Methodology
Secondary citation in a product-launch blog post; original research is a Forrester report commissioned by Rakuten Advertising. The article does not state the year the Forrester study was conducted; vintage reflects the article's publication context.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands worldwide: 81% affiliate marketing adoption rate. Source: Forrester (commissioned by Rakuten Advertising) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-worldwide-rely-on-affiliate-marketing
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<blockquote cite="https://lighthousedata.io/data/brands-worldwide-rely-on-affiliate-marketing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- affiliate marketing adoption rate for Brands worldwide<br><small>Source: Forrester (commissioned by Rakuten Advertising) (2025) · <a href="https://lighthousedata.io/data/brands-worldwide-rely-on-affiliate-marketing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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