B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
83%
83% -- share of brands working with affiliate influencers for Brands using influencer marketing (2025)
GRIN reports that 83% of brands work with affiliate influencers.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GRIN
Primary
Tier C
https://viralref.com/blog/affiliate-marketing-for-influencers ↗
Source Article
Affiliate Marketing for Influencers: A Square Guide
Affiliate Marketing for Influencers: A Square Guide
Learn how to use affiliate marketing for influencers to grow your Square business. A simple guide for salons, spas, and studios on setting up a program.
You probably know at least a few of them already. The local fitness coach who posts every morni…
Original Research
GRIN
· Original study ↗
Methodology
Cited from GRIN analysis of the rise of affiliate-first influencer marketing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands using influencer marketing: 83% share of brands working with affiliate influencers. Source: GRIN (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-working-with-affiliate-influencers-2025
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<blockquote cite="https://lighthousedata.io/data/brands-working-with-affiliate-influencers-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- share of brands working with affiliate influencers for Brands using influencer marketing<br><small>Source: GRIN (2025) · <a href="https://lighthousedata.io/data/brands-working-with-affiliate-influencers-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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