B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91%
91% -- share of brands unbundling ad work for brands (2025)
91% of brands are unbundling their advertising work and seeking specialized partners.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
myearlybird.ai
Primary
Tier C
https://myearlybird.ai/blog-posts/start-an-ad-agency ↗
Source Article
Start an Ad Agency: Launch, Niche, and Scale
← Back To Blog
Start an Ad Agency: Launch, Niche, and Scale
Before you even think about landing your first client, you need to lay the groundwork for your agency. This isn't just about picking a catchy name or designing a logo; it's about making the critical strategic decisions that will set you up …
Original Research
myearlybird.ai
· Original study ↗
Methodology
Cited as 2025 agency trends research; original study not named in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands: 91% share of brands unbundling ad work. Source: myearlybird.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-unbundling-ad-work-2025
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<blockquote cite="https://lighthousedata.io/data/brands-unbundling-ad-work-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- share of brands unbundling ad work for brands<br><small>Source: myearlybird.ai (2025) · <a href="https://lighthousedata.io/data/brands-unbundling-ad-work-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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