B
Evidence Grade B
Graded
under review
Safe to Cite
Current
75%
75% -- consumer sentiment brands should address societal challenges for US consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,300
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Zeno Group
Primary
Tier A
https://www.zenogroup.com/es/node/226 ↗
Source Article
Are You A Brand With Purpose…or a Purposeful Brand?
Original Research
Zeno Group
· Original study ↗
Methodology
Zeno Group survey of 1,300 Americans representing a cross section of the population
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 75% consumer sentiment brands should address societal challenges. Source: Zeno Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-should-address-challenges-zeno
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brands-should-address-challenges-zeno" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- consumer sentiment brands should address societal challenges for US consumers<br><small>Source: Zeno Group (2026) · <a href="https://lighthousedata.io/data/brands-should-address-challenges-zeno" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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