B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
75%
75% -- share of brands resuming in person experiences for brands (experience economy) (2026)
75% of brands have relaunched or resumed live, in-person experiences and events.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AnyRoad
Primary
Tier B
https://www.anyroad.com/press/ ↗
Source Article
Press
Original Research
AnyRoad
· Original study ↗
Methodology
AnyRoad research report on trends in the experience economy; headline figure from press page
Methodology documented
Segmentation
IndustryExperience Economy
RoleAll marketers
Cite this stat
Plain Text
brands (experience economy): 75% share of brands resuming in person experiences. Source: AnyRoad (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-relaunch-in-person-experiences-75pct
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<blockquote cite="https://lighthousedata.io/data/brands-relaunch-in-person-experiences-75pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share of brands resuming in person experiences for brands (experience economy)<br><small>Source: AnyRoad (2026) · <a href="https://lighthousedata.io/data/brands-relaunch-in-person-experiences-75pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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