B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- customers saying brands understand emotional connection for customers (2025)
15% of customers say brands genuinely understand how to connect with them emotionally.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
studiothink.com
Primary
Tier C
https://www.studiothink.com/blog/why-ai-cant-build-a-brand-strategy-for-your-b2b-company-and-what-a-… ↗
Source Article
Bad website or bad brand? Why most companies fix the wrong problem. | Studiothink
Key points
*This summary is created by generative AI, we cannot guarantee the accuracy and encourage you to read the full article… you’ll enjoy it we promise.
Something is secretly happening right now and I need to talk about it.
We present a brand strategy. Our team spends weeks on it. Real discove…
Original Research
studiothink.com
· Original study ↗
Methodology
Cited statistic, original survey not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 15% customers saying brands understand emotional connection. Source: studiothink.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-emotional-connection-15-percent
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<blockquote cite="https://lighthousedata.io/data/brands-emotional-connection-15-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- customers saying brands understand emotional connection for customers<br><small>Source: studiothink.com (2025) · <a href="https://lighthousedata.io/data/brands-emotional-connection-15-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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