B
Evidence Grade B
Graded
under review
Safe to Cite
Current
42%
42% -- branded moment active view rate for Soft drinks brand branded moments across all ads in the study (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amplified (Dr Karen Nelson-Field) via WARC
Primary
Tier B
https://www.amplified.co/insight/warc-nuance-of-size-attention-outcomes ↗
Source Article
WARC Attention Applied: The Nuance of Size
Original Research
Amplified (Dr Karen Nelson-Field) via WARC
· Original study ↗
Methodology
Eyes-on-brand = brand present AND viewer actively viewing. Brand performed above typical creative on branding frequency and entry timing, yet only 42% of branded moments were actively viewed. Panel of over 1,000 individuals; 2,300+ ads analyzed with AI eye-tracking and facial detection at sub-second granularity.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Soft drinks brand branded moments across all ads in the study: 42% branded moment active view rate. Source: Amplified (Dr Karen Nelson-Field) via WARC (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/branded-moments-actively-viewed-rate
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<blockquote cite="https://lighthousedata.io/data/branded-moments-actively-viewed-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- branded moment active view rate for Soft drinks brand branded moments across all ads in the study<br><small>Source: Amplified (Dr Karen Nelson-Field) via WARC (2026) · <a href="https://lighthousedata.io/data/branded-moments-actively-viewed-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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