B
Evidence Grade B
Graded
under review
Safe to Cite
Current
42%
42% -- share of branded moments actively viewed for soft drinks brand ads (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amplified
Primary
Tier A
https://www.amplified.co/insight/warc-nuance-of-size-attention-outcomes ↗
Source Article
WARC Attention Applied: The Nuance of Size
Original Research
Amplified
· Original study ↗
Methodology
Attention study using smart eye-tracking and facial detection across media platforms
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
soft drinks brand ads: 42% share of branded moments actively viewed. Source: Amplified (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/branded-moments-actively-viewed-42pct
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<blockquote cite="https://lighthousedata.io/data/branded-moments-actively-viewed-42pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- share of branded moments actively viewed for soft drinks brand ads<br><small>Source: Amplified (2026) · <a href="https://lighthousedata.io/data/branded-moments-actively-viewed-42pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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