B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- branded milk sales decline for Branded milk in Australia (2011-03)
Branded milk sales in Australia have fallen by around 30% during the current milk price discounting period.
- Reported as 'suggestions' and 'around 30%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2011-03
Entity
Geography
Australia
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Age
Primary
Tier C
http://www.trulydeeply.com.au/madly/2011/03/11/brand-stewardship-crying-over-spilt-milk/ ↗
Source Article
Brand stewardship: Crying over spilt milk
Original Research
The Age
· Original study ↗
Methodology
Cited from The Age, March 3, 2011
Methodology documented
Segmentation
IndustryRetail
RegionAustralia
Cite this stat
Plain Text
Branded milk in Australia: 30% branded milk sales decline. Source: The Age (2011-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/branded-milk-sales-fall-30-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/branded-milk-sales-fall-30-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- branded milk sales decline for Branded milk in Australia<br><small>Source: The Age (2011-03) · <a href="https://lighthousedata.io/data/branded-milk-sales-fall-30-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.