B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- attendee satisfaction with branded merchandise for Event attendees (2025)
65% of attendees said giveaways and branded merchandise increased their satisfaction with an event.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Event Marketer
Primary
Tier C
https://tlcmarketing-events.com/avoid-these-5-mistakes-when-planning-your-next-event/ ↗
Source Article
Avoid These 5 Mistakes When Planning Your Next Event | TLC Marketing & Creative Services
Avoid These 5 Mistakes When Planning Your Next Event
Planning an event can be exciting, creative, and fun, but it also comes with its fair share of stress, confusion, time constraints, and budget concerns. We get it. We have been there and done that. Here are a few simple ways to help you maximize t…
Original Research
Event Marketer
· Original study ↗
Methodology
Cited from Event Marketer survey as reported by TLC Marketing blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Event attendees: 65% attendee satisfaction with branded merchandise. Source: Event Marketer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/branded-merchandise-attendee-satisfaction-65
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<blockquote cite="https://lighthousedata.io/data/branded-merchandise-attendee-satisfaction-65" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- attendee satisfaction with branded merchandise for Event attendees<br><small>Source: Event Marketer (2025) · <a href="https://lighthousedata.io/data/branded-merchandise-attendee-satisfaction-65" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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