B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
42%
42% -- share reporting results exceeded expectations for marketers using branded challenges (2025)
42% of marketers who have leveraged branded challenges reported that the results exceeded their expectations.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
virvid.ai
Primary
Tier C
https://virvid.ai/blog/ai-shorts-formats ↗
Source Article
Top 5 Trending Formats for Viral Shorts (Templates + Examples)
Top 5 Trending Formats for Viral Shorts (Templates + Examples)
Have you ever been chatting with a friend over coffee when a short video blows your mind? It happened to me last week. My buddy slid his phone across the table, showing me a 15-second clip that began with a creepy deep voice: “Did you kn…
Original Research
virvid.ai
· Original study ↗
Methodology
Survey cited without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers using branded challenges: 42% share reporting results exceeded expectations. Source: virvid.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/branded-challenges-exceeded-expectations-42pct
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<blockquote cite="https://lighthousedata.io/data/branded-challenges-exceeded-expectations-42pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- share reporting results exceeded expectations for marketers using branded challenges<br><small>Source: virvid.ai (2025) · <a href="https://lighthousedata.io/data/branded-challenges-exceeded-expectations-42pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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