B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
6,600,000
6,600,000 -- incremental visitors for Brand USA (2024)
Brand USA and Beautiful Destinations' work drove over 6.6 million incremental visitors according to Oxford Economics and the USTA.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6,600,000
Unit
Count
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Oxford Economics & U.S. Travel Association
Primary
Tier B
https://beautifuldestinations.com/our-work/brand-usa ↗
Source Article
Creating the USA’s most successful tourism marketing campaign ever - My Framer Site
Creating the USA’s most successful tourism marketing campaign ever
1.1B
Impressions
170M
Video Views
6.6M
Incremental Visitors
Created the largest content library of US tourism content in the world servicing over 900 public & private sector partners of the US government. Created “United Stories” a t…
Original Research
Oxford Economics & U.S. Travel Association
· Original study ↗
Methodology
Oxford Economics & USTA impact analysis, cited in agency case study
Methodology documented
Segmentation
IndustryTravel & Tourism
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Brand USA: 6,600,000 incremental visitors. Source: Oxford Economics & U.S. Travel Association (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-usa-incremental-visitors
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<blockquote cite="https://lighthousedata.io/data/brand-usa-incremental-visitors" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6,600,000</strong> -- incremental visitors for Brand USA<br><small>Source: Oxford Economics & U.S. Travel Association (2024) · <a href="https://lighthousedata.io/data/brand-usa-incremental-visitors" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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