B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
88%
88% -- consumer trust in brand importance for potential clients of coaches (2026)
88% of potential clients say trust in a brand matters as much as price or quality when deciding whether to work with a coach or service provider.
- Original survey or data source is not cited in the blog post text.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
onamissionbrands.com
Primary
Tier C
https://www.onamissionbrands.com/blog/brand-positioning-for-coaches-and-service-based-experts ↗
Source Article
Brand Positioning for Coaches and Service-Based Experts: 7 Winning Strategies for 2026 — On A Mission Brands
Brand Positioning for Coaches and Service-Based Experts: 7 Winning Strategies for 2026
TL;DR
Here's what you need to know: 88% of your potential clients say trust in your brand matters as much as price or quality when they're deciding whether to work with you. And with AI tools like ChatGPT now infl…
Original Research
onamissionbrands.com
· Original study ↗
Methodology
Blog citing consumer research; original survey not named
Methodology documented
Segmentation
IndustryCoaching
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
potential clients of coaches: 88% consumer trust in brand importance. Source: onamissionbrands.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-trust-price-quality-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brand-trust-price-quality-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- consumer trust in brand importance for potential clients of coaches<br><small>Source: onamissionbrands.com (2026) · <a href="https://lighthousedata.io/data/brand-trust-price-quality-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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