B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
94%
94% -- brand transparency loyalty rate for survey respondents (2026)
94% of respondents stated they would act more loyal towards a brand that promoted absolute brand transparency.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
alexanderclark.com
Primary
Tier C
https://alexanderclark.com/selling-to-millennials/ ↗
Source Article
Selling to Millennials
Original Research
alexanderclark.com
· Original study ↗
Methodology
Research from Label Insight
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
survey respondents: 94% brand transparency loyalty rate. Source: alexanderclark.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-transparency-loyalty-94
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<blockquote cite="https://lighthousedata.io/data/brand-transparency-loyalty-94" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- brand transparency loyalty rate for survey respondents<br><small>Source: alexanderclark.com (2026) · <a href="https://lighthousedata.io/data/brand-transparency-loyalty-94" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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