B
Evidence Grade B
Graded
under review
Safe to Cite
Current
82%
82% -- brand tld application awareness rate for Surveyed consumer-oriented brand owners (companies with 3,000 to 10,000+ employees) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Afilias (study conducted by Vanson Bourne)
Primary
Tier C
http://www.domainers.de/news/afilias-studie-prognostiziert-viele-marken-tlds.html ↗
Source Article
Afilias - Studie prognostiziert viele Marken
Original Research
Afilias (study conducted by Vanson Bourne)
· Original study ↗
Methodology
Study conducted by Vanson Bourne on behalf of Afilias; surveyed over 200 consumer-oriented companies with 3,000 to more than 10,000 employees; measured awareness that brands can apply for their own top-level domain extension. Article also notes 'more than half' intend to apply, but no exact figure given, so excluded.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Surveyed consumer-oriented brand owners (companies with 3,000 to 10,000+ employees): 82% brand tld application awareness rate. Source: Afilias (study conducted by Vanson Bourne) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-tld-application-awareness-afilias-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brand-tld-application-awareness-afilias-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- brand tld application awareness rate for Surveyed consumer-oriented brand owners (companies with 3,000 to 10,000+ employees)<br><small>Source: Afilias (study conducted by Vanson Bourne) (2026) · <a href="https://lighthousedata.io/data/brand-tld-application-awareness-afilias-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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