B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- brand support purchase influence rate for women's sports fans (2023)
85% of surveyed women's sports fans agreed that a brand's support and involvement in women's sports positively impact their purchasing decisions.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
850
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Parity
Primary
Tier A
https://www.paritynow.com/resources/articles/5-things-we-cant-unsee-about-womens-sports-from-our-fan… ↗
Source Article
5 Things We Can’t Unsee About Women’s Sports from Our Fan Survey | Parity
5 Things We Can’t Unsee About Women’s Sports from Our Fan Survey
I think we can all agree — this is the year of women’s sports. You probably already picked up on it through advertising messaging, the uptick in sponsorship and media spend, and your social media feed, but we like to be thorough.
Throu…
Original Research
Parity
· Original study ↗
Methodology
Parity fan survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
women's sports fans: 85% brand support purchase influence rate. Source: Parity (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-support-womens-sports-purchase-impact
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brand-support-womens-sports-purchase-impact" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- brand support purchase influence rate for women's sports fans<br><small>Source: Parity (2023) · <a href="https://lighthousedata.io/data/brand-support-womens-sports-purchase-impact" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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