B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- consumers want authentic brand stories for surveyed adults (2015)
80% of surveyed adults want brands to tell authentic stories about their products and services.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2015
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Headstream
Primary
Tier C
https://pivotcomm.com/2017/09/28/how-to-use-email-marketing-to-nurture-leads/ ↗
Source Article
How to use email marketing to nurture relationships with leads
Let’s just cut to the chase and state a truth that’s as true today as it was a few decades ago when AOL first launched: email is alive and well. As a communication channel, email is still a powerhouse: according to the Radicati Group, about 2.5 billion people worldwide communicate via email, and it’…
Original Research
Headstream
· Original study ↗
Methodology
Headstream Brand Storytelling Report 2015
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
surveyed adults: 80% consumers want authentic brand stories. Source: Headstream (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-storytelling-authentic-stories-80-percent
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<blockquote cite="https://lighthousedata.io/data/brand-storytelling-authentic-stories-80-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- consumers want authentic brand stories for surveyed adults<br><small>Source: Headstream (2015) · <a href="https://lighthousedata.io/data/brand-storytelling-authentic-stories-80-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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