B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- brand recognition increase for brand signature color usage (2023)
Using a signature brand color increases or impacts brand recognition by 80%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Reboot Online
Primary
Tier C
https://www.vervebranding.com/blog/how-to-create-a-brand-style-guide/ ↗
Source Article
How to Create a Brand Style Guide in 2023?
What is a brand style guide? Should you hire a brand manager? How will a brand style guide help you? Is it mandatory to have a brand style guide? These are some of the common questions businesses are asking. You may be one of them that needs these questions…
Original Research
Reboot Online
· Original study ↗
Methodology
Cited from Reboot Online; secondary citation in blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brand signature color usage: 80% brand recognition increase. Source: Reboot Online (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-recognition-signature-color-80
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<blockquote cite="https://lighthousedata.io/data/brand-recognition-signature-color-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- brand recognition increase for brand signature color usage<br><small>Source: Reboot Online (2023) · <a href="https://lighthousedata.io/data/brand-recognition-signature-color-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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