B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
69%
69% -- consumer brand recognition preference rate for global consumers (2024)
69% of surveyed global consumers say they would choose major brands they recognise over those with information in their own language.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
8,709
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CSA Research
Primary
Tier B
https://locaria.com/global-marketing-and-localization-trends-in-2024/ ↗
Source Article
Global Marketing and Localization Trends in 2024 | Locaria
It would be strange to think that the global marketing landscape would stop evolving: because it never will. It’s a constant. And technological advances—such as AI and the continual shift towards digital platforms—have reshaped how businesses connect with their audiences.
Brands and localisation com…
Original Research
CSA Research
· Original study ↗
Methodology
CSA Research survey of 8,709 consumers in 29 countries
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 69% consumer brand recognition preference rate. Source: CSA Research (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-recognition-over-language-2024
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<blockquote cite="https://lighthousedata.io/data/brand-recognition-over-language-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- consumer brand recognition preference rate for global consumers<br><small>Source: CSA Research (2024) · <a href="https://lighthousedata.io/data/brand-recognition-over-language-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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