B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
20.6%
20.6% -- brand recognition increase for Pot Noodle (2024)
Pot Noodle achieved a 20.6% increase in brand recognition on Twitch through an integrated campaign in the UK.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20.6%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
80
Source
Amazon Ads
Primary
Tier A
https://advertising.amazon.com/es-mx/library/case-studies/mindshare-pot-noodle ↗
Source Article
Mindshare ayuda a Pot Noodle a aumentar el reconocimiento de marca en Twitch
El socio ganador del premio, Mindshare, ayuda a Pot Noodle a aumentar el reconocimiento de marca en Twitch en un 20.6%
Descubre cómo la innovadora campaña de Mindshare en Twitch ayudó a transformar Pot Noodle de un snack conveniente a un favorito de la comunidad gamer, logrando mejoras significativa…
Original Research
Amazon Ads
· Original study ↗
Methodology
Brand Lift Survey by Kantar, UK
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Pot Noodle: 20.6% brand recognition increase. Source: Amazon Ads (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-recognition-increase-twitch-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brand-recognition-increase-twitch-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20.6%</strong> -- brand recognition increase for Pot Noodle<br><small>Source: Amazon Ads (2024) · <a href="https://lighthousedata.io/data/brand-recognition-increase-twitch-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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