B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- brand recognition increase for product placement (2023)
Product placement in television programs and movies increases brand recognition by up to 20%.
- Stated as an upper bound ('up to 20%')
- Applies to product placement in TV programs and films
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
PQ Media
Primary
Tier A
https://www.pb.pl/wielkie-lokowanie-na-malym-ekranie-636748 ↗
Source Article
Wielkie lokowanie na małym ekranie
Co od kilku miesięcy widzimy przed niemal każdym programem telewizyjnym? Niekoniecznie reklamy. Zwykle będzie to plansza z informacją, że zaraz zaczyna się program zawierający lokowanie produktu. Według najnowszych analiz firmy badawczej PQ Media, product placement nad Wisłą ma się o wiele lepiej ni…
Original Research
PQ Media
· Original study ↗
Methodology
Based on market research
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
product placement: 20% brand recognition increase. Source: PQ Media (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-recognition-increase-television
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<blockquote cite="https://lighthousedata.io/data/brand-recognition-increase-television" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- brand recognition increase for product placement<br><small>Source: PQ Media (2023) · <a href="https://lighthousedata.io/data/brand-recognition-increase-television" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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