B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- brand recognition from color for brand recognition (2025)
According to Colorcom, 80% of brand recognition comes from color alone.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Colorcom
Primary
Tier C
https://www.midastouchinfotech.com/custom-logo-design-for-business/ ↗
Source Article
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Original Research
Colorcom
· Original study ↗
Methodology
Cited by blog as Colorcom research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brand recognition: 80% brand recognition from color. Source: Colorcom (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-recognition-from-color-80
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<blockquote cite="https://lighthousedata.io/data/brand-recognition-from-color-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- brand recognition from color for brand recognition<br><small>Source: Colorcom (2025) · <a href="https://lighthousedata.io/data/brand-recognition-from-color-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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