B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- brand recognition increase for brands minimizing color use (2016)
Minimizing color use can increase brand recognition by up to 80%.
- Stated as an 'up to' figure without a specific baseline or study methodology cited
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
inmotionmarketing.com
Primary
Tier C
http://www.inmotionmarketing.com/blog/2016/1/25/redesigning-your-website-making-it-an-optimal-experi… ↗
Source Article
Redesigning Your Website – Making It An Optimal Experience For Your Visitors — InMotion Marketing
While ongoing maintenance is always part of maintaining a website, you will discover new technologies or new design trends will be the primary driver to overhauling your website.
Last spring Google began penalizing anyone whose website was not responsive. And who can blame them? With the majority of…
Original Research
inmotionmarketing.com
· Original study ↗
Methodology
"Up to" figure; no baseline stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands minimizing color use: 80% brand recognition increase. Source: inmotionmarketing.com (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-recognition-color-increase-2016
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<blockquote cite="https://lighthousedata.io/data/brand-recognition-color-increase-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- brand recognition increase for brands minimizing color use<br><small>Source: inmotionmarketing.com (2016) · <a href="https://lighthousedata.io/data/brand-recognition-color-increase-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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