B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- brand preparedness distribution for B2B tech companies (2025)
50% of surveyed B2B tech marketing leaders describe themselves as moderately prepared to compete on brand alone.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
60
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Block Club
Primary
Tier A
https://blockclub.co/blog/growing-from-feature-focus-to-brand-readiness/ ↗
Source Article
Growing from Feature Focus to Brand Readiness | Block Club
Growing from Feature Focus to Brand Readiness
Here's a number worth considering: Only 8% of B2B tech marketing leaders feel fully prepared to compete on brand alone.
This isn't cause for alarm, rather opportunity for growth. Block Club's latest research, surveying 60 CMOs and VPs at leading B2B tech…
Original Research
Block Club
· Original study ↗
Methodology
Distribution: 50% moderately prepared, 27% somewhat prepared, 15% unprepared, 8% highly prepared
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B tech companies: 50% brand preparedness distribution. Source: Block Club (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-preparedness-distribution
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<blockquote cite="https://lighthousedata.io/data/brand-preparedness-distribution" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- brand preparedness distribution for B2B tech companies<br><small>Source: Block Club (2025) · <a href="https://lighthousedata.io/data/brand-preparedness-distribution" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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