B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5%
5% -- share of brand owners very confident in sponsorship portfolio for global brand owners (2025)
Only 5% of brand owners feel very confident that their sponsorship portfolio delivers the right audience, the right assets, and the right spend.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lumency/WFA
Primary
Tier A
https://lumency.co/2025/09/09/is-your-sponsorship-portfolio-healthy/ ↗
Source Article
Is Your Sponsorship Portfolio Healthy?
Most brand owners don’t actually know.
Sponsorship portfolios are often built over time: legacy renewals, opportunistic buys, and deals shaped more by momentum than strategy. The real risk isn’t overspending. The bigger risk is not knowing whether the portfolio is aligned, efficient, and fit for pur…
Original Research
Lumency/WFA
· Original study ↗
Methodology
Lumency/WFA global study
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelevents
Cite this stat
Plain Text
global brand owners: 5% share of brand owners very confident in sponsorship portfolio. Source: Lumency/WFA (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-owners-very-confident-sponsorship-portfolio
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<blockquote cite="https://lighthousedata.io/data/brand-owners-very-confident-sponsorship-portfolio" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- share of brand owners very confident in sponsorship portfolio for global brand owners<br><small>Source: Lumency/WFA (2025) · <a href="https://lighthousedata.io/data/brand-owners-very-confident-sponsorship-portfolio" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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