B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- share of brand media plans using tech for media partnerships for global brand media plans (2025)
Globally, over 15% of brand media plans have deployed tech to solve for profitable growth via media partnerships.
- Based on executive claim / observation without specific methodology detailed
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Tyroo Technologies
Primary
Tier B
https://martechasia.net/news/tyroo-technologies-and-cj-announce-partnership-to-launch-performance-ma… ↗
Source Article
Tyroo Technologies and CJ Announce Partnership to Launch Performance Marketing Platform for APAC Region | MartechAsia
Adtech platforms partner to offer international tech capabilities with localised solutions for APAC advertisers and supply partners.
Tyroo Technologies and CJ have entered a multi-year global expansion partnership in the Asia Pacific (APAC) region.
The companies claim this strategic alliance marks a…
Original Research
Tyroo Technologies
· Original study ↗
Methodology
Company executive claim based on internal global observation; no methodology stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global brand media plans: 15% share of brand media plans using tech for media partnerships. Source: Tyroo Technologies (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-media-plans-tech-deployment-15-percent
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<blockquote cite="https://lighthousedata.io/data/brand-media-plans-tech-deployment-15-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- share of brand media plans using tech for media partnerships for global brand media plans<br><small>Source: Tyroo Technologies (2025) · <a href="https://lighthousedata.io/data/brand-media-plans-tech-deployment-15-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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