B Evidence Grade B Safe to Cite Dated

17%

17% -- sponsored brands store roi increase for Amazon brand advertisers (2018)

Name: Sponsored Brands Store ROI Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-11

2018 · Amazon

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Attribution: Amazon View source

Lighthouse Research Team

Last verified: 2026-08-11 · How we verify data →

Source verified Evidence graded

Value

17%

Unit

Percentage

Data Vintage

2018

Entity

Amazon brand advertisers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

Amazon Primary Tier A

https://advertising.amazon.com/library/guides/brand-marketing?ref_=a20m_us_lbr_cmct_gd_brma ↗

Confidence: 73/100 Vintage: 2018 Channel: Common Crawl

Source Article

What is brand marketing? Definition and examples

What is brand marketing? A complete guide Brand marketing is promoting a brand’s products or services in a way that elevates the brand as a whole. It involves creating and maintaining brand-consumer relationships and marketing brand attributes—the traits that people think of when they picture a part…

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Original Research

Amazon · Original study ↗

Methodology

Compared to linking the campaign to a product page

Segmentation

Industrymarketing

Cite this stat

Plain Text

Amazon brand advertisers: 17% sponsored brands store roi increase. Source: Amazon (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-marketing-store-performance

HTML Embed

<blockquote cite="https://lighthousedata.io/data/brand-marketing-store-performance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- sponsored brands store roi increase for Amazon brand advertisers<br><small>Source: Amazon (2018) · <a href="https://lighthousedata.io/data/brand-marketing-store-performance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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