B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14%
14% -- brand love for instant-win only players (2008)
14% of instant-win-only entrants termed McDonald's 'a brand I love' during the 2008 Monopoly promotion.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2008
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
Chief Marketer
Primary
Tier A
https://www.chiefmarketer.com/monopoly-at-mcdonalds-from-the-marketing-store-mobile-marketing-winner… ↗
Source Article
Monopoly at McDonald’s from The Marketing Store: Mobile Marketing Winner - Chief Marketer
For the last few years, McDonald’s and its agency The Marketing Store have been fine-tuning the chain’s wildly successful October “’Monopoly at McDonald’s” promotion to increase player engagement, making changes that built play frequency. In 2007 the big tweak involved elevating the visibility of th…
Original Research
Chief Marketer
· Original study ↗
Methodology
Research conducted during the Monopoly promotion
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
instant-win only players: 14% brand love. Source: Chief Marketer (2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-love-instant-win-players
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<blockquote cite="https://lighthousedata.io/data/brand-love-instant-win-players" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- brand love for instant-win only players<br><small>Source: Chief Marketer (2008) · <a href="https://lighthousedata.io/data/brand-love-instant-win-players" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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