B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- expected importance increase rate for global business, marketing and communications professionals (2026)
70% of global business, marketing, and communications professionals expect the importance of brand influence to increase over the next three to five years.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,800
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Public Relations Global Network (PRGN)
Primary
Tier A
https://ghidotti.com/blog/the-price-of-automation-balancing-economic-efficiency-with-brand-trust-in-… ↗
Source Article
The Price of Automation: Balancing Economic Efficiency with Brand Trust in an AI Market | Ghidotti Communications
Crafting the right message to reach core audiences has always been a foundational pillar of strategic public relations and marketing. But a communications strategy driven by intentional, human storytellers must now prevail in a landscape that has changed so much, it makes Windows 95 seem like it was…
Original Research
Public Relations Global Network (PRGN)
· Original study ↗
Methodology
PRGN 2026 Influence Insights Survey across 48 countries
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global business, marketing and communications professionals: 70% expected importance increase rate. Source: Public Relations Global Network (PRGN) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-influence-importance-increase-2026
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<blockquote cite="https://lighthousedata.io/data/brand-influence-importance-increase-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- expected importance increase rate for global business, marketing and communications professionals<br><small>Source: Public Relations Global Network (PRGN) (2026) · <a href="https://lighthousedata.io/data/brand-influence-importance-increase-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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