B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

67%

67% -- brand health tracking usage rate for global marketers (2025)

Name: Brand Health Tracking Usage Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-19

2025 · n=1,000 · WARC

67% of global marketers still rely on brand health tracking as a performance measurement method.

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Attribution: WARC View source

Lighthouse Research Team

Last verified: 2026-09-19 · How we verify data →

Source verified Evidence graded

Value

67%

Unit

Percentage

Data Vintage

2025

Entity

global marketers

Sample Size

1,000

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

WARC Primary Tier B

https://www.campaignindonesia.id/article/temuan-kunci-riset-warc-tren-pemasaran-2025/1899003 ↗

Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Temuan kunci riset WARC: Tren pemasaran 2025

Temuan kunci riset WARC: Tren pemasaran 2025 Menurut temuan WARC 65% marketer berpandangan optimis untuk 2025 walaupun hanya 34% memperkirakan kenaikan anggaran, sementara pengeluaran digital mendominasi dengan 58.7% dari pengeluaran iklan. Untuk terus menikmati artikel ini, silakan log in. Anda dap…

Original Research

WARC · Original study ↗

Methodology

WARC Voice of the Marketer 2025 survey

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

global marketers: 67% brand health tracking usage rate. Source: WARC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-health-tracking-2025

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<blockquote cite="https://lighthousedata.io/data/brand-health-tracking-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- brand health tracking usage rate for global marketers<br><small>Source: WARC (2025) · <a href="https://lighthousedata.io/data/brand-health-tracking-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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