B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
71%
71% -- purchase likelihood due to brand familiarity for consumers (2024)
71% of consumers are more likely to purchase a specific brand if they are familiar with it and can recall it easily.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2024
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Global Banking and Finance
Primary
Tier C
https://mediabooth.com.au/6-ways-to-form-a-strong-brand/ ↗
Source Article
Here at Media Booth, we believe that branding is an imperative part of developing a business. We have developed the following list of 6 ways to form a strong brand to help you create high-quality branding for your business.
Many of us have at least heard of the term “branding” before, but what is a …
Original Research
Global Banking and Finance
· Original study ↗
Methodology
Survey finding cited from Global Banking and Finance; methodology not stated
Methodology documented
Segmentation
Industrymedia_entertainment
RegionAPAC
RoleAll marketers
Cite this stat
Plain Text
consumers: 71% purchase likelihood due to brand familiarity. Source: Global Banking and Finance (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-familiarity-purchase-likelihood
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<blockquote cite="https://lighthousedata.io/data/brand-familiarity-purchase-likelihood" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- purchase likelihood due to brand familiarity for consumers<br><small>Source: Global Banking and Finance (2024) · <a href="https://lighthousedata.io/data/brand-familiarity-purchase-likelihood" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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