B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
50%
50% -- business value uplift for companies with strong underlying business models (2026)
For companies with strong underlying business models, moving from below-average to above-average brand equity results in a 50% increase in business value.
- Applies to companies with strong underlying business models moving from below-average to above-average brand equity
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
140
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Type 2 Consulting
Primary
Tier B
http://www.type2consulting.com/about/theory/ ↗
Source Article
Theory
Original Research
Type 2 Consulting
· Original study ↗
Methodology
Proprietary study of 140 companies over 10 years; valuation multiple moves from 1.9 to 2.9 quadrant
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies with strong underlying business models: 50% business value uplift. Source: Type 2 Consulting (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-equity-uplift-strong-business-model-2026
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<blockquote cite="https://lighthousedata.io/data/brand-equity-uplift-strong-business-model-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- business value uplift for companies with strong underlying business models<br><small>Source: Type 2 Consulting (2026) · <a href="https://lighthousedata.io/data/brand-equity-uplift-strong-business-model-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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