B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
54%
54% -- brand loyalty lift for consumers owning equity in a brand (2017)
Individuals who own equity in a brand are 54 percent more likely to use that brand's product.
- Attributed quote without disclosed study methodology
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Avant Global
Primary
Tier C
https://avantglobal.com/the-experience-economy-making-your-money-mean-something/ ↗
Source Article
The Experience Economy: Making Your Money Mean Something
(As featured in The New York Times- January 1, 2017)
Written by: Citigold Media Team
Remember when investing was all about the financial returns? For a growing number of individuals and families, those days are long gone.
Today’s investors increasingly want other kinds of returns as well. They want …
Original Research
Avant Global
· Original study ↗
Methodology
Attributed to Avant Global founder Demetri Argyropoulos in NYT paid post; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers owning equity in a brand: 54% brand loyalty lift. Source: Avant Global (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-equity-product-usage-54-percent
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<blockquote cite="https://lighthousedata.io/data/brand-equity-product-usage-54-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- brand loyalty lift for consumers owning equity in a brand<br><small>Source: Avant Global (2017) · <a href="https://lighthousedata.io/data/brand-equity-product-usage-54-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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