B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
43%
43% -- consumer sentiment brand empathy listening for US consumers (2020)
43% of consumers say listening to people is one of the top ways brands can be empathetic.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2020
Entity
Sample Size
5,202
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PepsiCo and Ipsos
Primary
Tier B
https://lillianjamescreative.com/blog/the-1-thing-your-marketing-needs-during-the-pandemic/ ↗
Source Article
The 1 Thing Your Marketing Needs During the Pandemic - Lillian James Creative
Content marketing is not about recklessly slinging blogs and ads at your audience; it’s about building a connection through thoughtful content that resonates with your followers. So how do you relate with your customers during a pandemic? Although it might seem like a hefty task, the one thing that …
Original Research
PepsiCo and Ipsos
· Original study ↗
Methodology
PepsiCo and Ipsos poll, two waves March and May 2020
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
US consumers: 43% consumer sentiment brand empathy listening. Source: PepsiCo and Ipsos (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-empathy-listening
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<blockquote cite="https://lighthousedata.io/data/brand-empathy-listening" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- consumer sentiment brand empathy listening for US consumers<br><small>Source: PepsiCo and Ipsos (2020) · <a href="https://lighthousedata.io/data/brand-empathy-listening" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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