B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
6%
6% -- brand affinity dislike percentage for Luxury brands (UK/US millionaires) (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/unrequited-love-the-unappreciated-luxury-brands/ ↗
Source Article
Unrequited love – The unappreciated luxury brands - Savanta
Out with the old, in with the new? Not according to the wealthiest shoppers. Many are unaware of - or feel indifferent towards - some of the youngest luxury brands.
This past quarter, Savanta’s MillionaireVue revealed interesting insights about UK and US millionaires’ affinity, or lack thereof, for …
Original Research
Savanta
· Original study ↗
Methodology
Savanta MillionaireVue tracker maximum dislike level across brands
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Luxury brands (UK/US millionaires): 6% brand affinity dislike percentage. Source: Savanta (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-dislike-max-millionaires
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<blockquote cite="https://lighthousedata.io/data/brand-dislike-max-millionaires" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- brand affinity dislike percentage for Luxury brands (UK/US millionaires)<br><small>Source: Savanta (2024) · <a href="https://lighthousedata.io/data/brand-dislike-max-millionaires" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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