90% -- share of brand decisions made at store shelf for grocery shoppers (2026)

Name: Share Of Brand Decisions Made At Store Shelf Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2026 · Bauer Media Outdoor

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Attribution: Bauer Media Outdoor View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

90%

Unit

Percentage

Data Vintage

2026

Entity

grocery shoppers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Bauer Media Outdoor Primary Tier B

https://www.bauermediaoutdoor.com/sv/advertising/produkter/digital-adshel-fmcg ↗

Confidence: 53/100 Vintage: 2026 Channel: Wayback

Source Article

Digital Adshel FMCG | Bauer Media Outdoor

Digital Adshel FMCG (2026) Inspirera kunder och säkerställ att ditt varumärke är top of mind precis innan köpbeslutet! Digital Adshel FMCG är idealiskt för dig som vill nå och påverka människor i anslutning till matvarubutiker just när de vardagsnära köpbesluten fattas. Det här paketet passar alla t…

Original Research

Bauer Media Outdoor · Original study ↗

Methodology

Stated as 'up to 90%' on Bauer Media Outdoor product page; original research source not stated

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

grocery shoppers: 90% share of brand decisions made at store shelf. Source: Bauer Media Outdoor (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-decisions-at-shelf

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<blockquote cite="https://lighthousedata.io/data/brand-decisions-at-shelf" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of brand decisions made at store shelf for grocery shoppers<br><small>Source: Bauer Media Outdoor (2026) · <a href="https://lighthousedata.io/data/brand-decisions-at-shelf" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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